Dan Norman spoke of the emotional element of design. In his opinion design should be fun. This idea is also backed by the science of the brain. He used the example of an experiment done on people involving problem solving. In the experiment the subjects that were given candy and asked to solve a problem. The other group went without the treat. These subjects were able to solve the situation better with candy than those who were simply given the test. Norman explained this by saying “pleasant things work better.” His lecture made me start to think of design in a new light. Design is not about the object it is about the user. If a design is entertaining and emotionally stimulating it has already served a purpose even before it has been used for its given function.
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